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What is Small Business Saturday?

Small Business Saturday lands on Nov. 28 this year. According to a recent Groupon survey, more than 75% of American consumers plan to support small businesses in their communities that day. Small business owners should start thinking about how to get the most out of the increased traffic. Here are some tips for making the best of Small Business Saturday – even during the COVID-19 pandemic.

American Express started Small Business Saturday in 2010 to give small, locally owned businesses a boost amidst the hustle and bustle of Black Friday. The movement gained significant traction in 2011, when the Senate unanimously passed a resolution supporting the day. Since then, Small Business Saturday has grown into a national movement, with over $120 billion in spending reported over the last 10 years.

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“Our ultimate goal is to help small businesses do more business, and for Small Business Saturday, that includes arming them with the tools to help make the day a success,” said Amy Marino, vice president, head of global social media and head of Small Business Saturday at American Express.

American Express provides many resources for business owners, including event ideas, business boot camps, “SBS 101” online content, marketing materials, checklists, and customizable print and digital signage such as event flyers, posters, save the dates, and social media assets. Be sure to check out the site for ideas and support when planning out your Small Business Saturday.

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